The Consumer Insight Programme - Module1 test version

Consumer Insight Programme

Welcome to the Consumer Insight Programme from UMi. In this course, Elaine Morris will walk you through the process of embedding a consumer insight culture in your business, step by step. Scroll down for an overview of what you'll cover. If you've already purchased this course, you can use the username and password provided during your order confirmation process to "Sign In" to this learning platform in the top right of your screen and access the course material.

Congatulations! - You can register for Module1 for free! More info & other purchase options

Course contents

1. Module1 video
2. Module1 workbook
3. Book an appointment with Elaine
1. Module2 is not included in this free test version
1. Module3 is not included in this free test version
1. Module4 is not included in this free test version
1. Module5 is not included in this free test version
1. Module6 is not included in this free test version

About your trainer

UMi’s partner for this programme is Elaine Morris, the Founder of Curious Edge, which she set up to make research more accessible to small and medium-sized businesses. She’s an experienced leader of high achieving teams, a coach and sounding board for managers and leaders. With demonstrable experience as a researcher, Elaine brings a deep understanding of consumer behaviour to her work.

Consumer Insight Programme

Course contents

Module 1: Discovery phase1 - Internal data

Module 2: Discovery phase2 - External data

Module 3: Data sources analysis

Module 4: Introduction to Research Methods

Module 5: Writing a great research brief

Module 6: Embedding a customer-led culture

About your trainer